OUR PRIVACY COMMITMENT

At Denver Beer and Oil, we are committed to protecting the privacy of your personal information. When you visit our website www.dbo.com (the "Site"), owned and operated by Denver Beer and Oil. ("DBO," "Denver Beer and Oil,” "we," "us," or "our"), we ensure any information that we collect is safe and secure.

We published this Privacy Policy (the “Policy”) to help you understand:

When and why we collect information from you
How we use the data that we collect
Who we share your data with and why
What your rights are concerning any personal data we collect

PERSONAL INFORMATION

We are dedicated to limiting the amount of personal information that we collect. We define "Personal Information" as information like your name or email that can be used to personally identify you. Personal information will be collected only if you voluntarily submit it to our partners or us.

EXAMPLES OF PERSONAL INFORMATION WE COLLECT:

When You Create an Account

• First Name • Last Name • Email

When You Place an Order

• Full Name
• E-mail address
• Phone Number
• Credit card number (we do not store this information) • Shipping Address
• Billing Address
• Purchase Order

When You Contact Customer Service

• Full Name
• Email Address
• Record of Live Chat or Email Messages

When You Submit a Product Review

• Full Name

• User Submitted Images/Videos (when applicable)
When we run a contest or sweepstakes, we will often gather personal information when you enter. Each contest or sweepstakes will include a set of rules, which you can access before and after you enter. These rules will specify how the information gathered from you for entry will be used and disclosed, if it is different than as described in this Policy.

USEAGE INFORMATION

In addition to Personal Information, we may gather information about your use of our Website ("Usage Information").
Usage information is often viewed as total "traffic data," an aggregate view of everyone's behavior when using our website in a certain time frame. This information—on its own—cannot be used to identify you like personal information.

We view and analyze usage data in order to improve our website, personalize your experience, and ensure your time on our site is as frictionless as possible.

EXAMPLES OF USAGE INFORMATION WE COLLECT:

the IP address of your computer
the type of browser software that you are using
the dates and times that you access our website
the website address that linked you to our site, if applicable
other data about how you navigate and use our site (i.e. where you click)

USE OF COOKIES

We use “cookies,” small files that your browser stores on your computer’s hard drive, in order for our site to recognize you during individual and repeat visits to our website.

Cookies allow us to enhance your shopping experience with features such as holding items in your cart between site visits. We rec- ommend you leave cookies enabled, but most browser allow you to disable them if you choose.

MARKETING MESSAGES

If you give us your contact information and your consent, we may send you updates and/or marketing messages via the following channels: email, text message (SMS), push notification, or Facebook Messenger.

All marketing messages that you receive from us will contain a clearly communicated method for how to unsubscribe from future messages via that channel. For example, both email and text (SMS) messages will have an "unsubscribe" link at the bottom of each message.

If you have any trouble unsubscribing from marketing messages, please contact us at gofuckyourself@dbo.com. We will ensure that your consent is revoked and that you are successfully opted-out of any future messages.

DISCLOSING INFORMATION TO THIRD PARTIES

We do not trade, sell or otherwise transfer your personal information to third parties without informing you in advance in accor- dance with applicable data protection laws. Your data may be transferred to our web site hosting partners and other parties to assist us in designing and operating the website, executing services (eg. product fulfillment) or help analyze collected data.

When you visit or shop on our site, we may share information about you to improve your overall experience including your shop- ping experience. We contract with service providers to maintain and manage our customer information, including credit card pro- cessing, shipping, name and address verification, email distribution, market research and promotions management.

We provide these companies with only the information they need to perform their services and work closely with them to ensure that your privacy is respected and protected. These companies are prohibited by contract from using this information for their own marketing purposes or from sharing this information with anyone other than DBO.

We generally do not authorize any of these service providers to make any other use of your information. In addition, when we part- ner with another company to offer or provide products, services, contests or promotions, we may compare our customer list with theirs to identify our common customers. DBO and its marketing partners may use that information to fulfill our respective obliga- tions to you and for future promotional activities.

Under the California Consumer Privacy Act (CCPA), California residents have the right to request that we not disclose their personal information to third parties or affiliated companies. When we share data with third party companies like Google and Facebook for the purposes of interest-based advertising, it can be considered a "sale" of your Personal Information as defined under the CCPA. If you wish to opt-out of advertising-related “sales” of your Personal Information, fill out our opt out form.

LINKS TO OTHER WEBSITES

Our site may contain links to other websites, for which this policy does not apply. These links take you outside our service and off the DBO website. This includes links from partners that may use DBO's logo as part of a co-branding agreement or sell DBO products.

Any website that we link to has their own separate privacy policy and although we seek to protect the integrity of our site, DBO is not responsible and cannot be held liable for the content and activities of these sites. Your visit to these sites is therefore entirely at your own risk. Please note that these other sites may send their own cookies to users, collect data or solicit personal information.

YOUR RIGHTS

You have a number of rights to ensure your privacy and the security of your data:

• The right to know the extent of information we collect and where it is used • The right to have your information corrected or completed if inaccurate
• The right to have your information deleted
• The right to restrict how we use and process your information

• The right to request we copy or transfer your information to you or a third party
• The right to object to your information being processed by us
• The right to withdraw consent for any consent-based processing (like receiving marketing messages) at any time
• The right to complain to your country’s data protection regulator
If you are a California resident, as per the CCPA, we will provide you with the following information within 45 days of your request

• The categories of personal information that we have collected about you
• The categories of sources of personal information that we have collected about you • Our business or commercial purpose for collecting your personal information
• The categories of any third parties with whom we share your personal information
• The specific pieces of personal information we've collected about you

NON-DISCRIMINATION

If you choose to exercise any of the above rights, we will not:

• Deny you goods or services
• Charge you different prices for goods or services
• Provide you with a different level or quality of goods or services • Threaten you with any of the above

HOW TO CONTACT US

You can contact us at gofuckyourself@dbo.com with any questions or concerns regarding your personal information. We will act to fulfill your request to the full extent of your rights.

You may only make a request for access or data portability twice within a 12-month period. The verifiable consumer request must:

• Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative.

• Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

Children's Policy

DBO does not knowingly collect or solicit personal information from children under 13.

PRIVACY POLICY CONSENT AND CHANGES

By using our site, you agree to this Privacy Policy. This is our entire Privacy Policy and it supersedes any earlier version. We may change our Privacy Policy by posting a new version of the Policy on this page.

Policy Last Updated: 01/01/2021

Terms & Conditions

Welcome to the Denver Beer and Oil Web sites, which include but are not limited to dbo.com (the "Sites"). The Sites are provided as a service to our customers. Please review the following terms and conditions of use, which govern your use of the Sites (the "Agree- ment").

Your use of this Site is governed by the following terms of use ("Terms"). If you do not agree with all of these Terms, please exit this Site. By using this Site, you agree to comply with and to be bound by these Terms, including the privacy policy. dbo.com reserves the right to, from time to time, change these Terms at its sole discretion. By using this Site after any such change, you agree to comply with, and be bound by, the Terms as changed.

SITE TRANSACTIONS

We reserve the right to refuse any order you place with us. We may, in our sole discretion, limit or cancel quantities purchased per person, per household or per order. These restrictions may include orders placed by or under the same customer account, the same credit card, and/or orders that use the same billing and/or shipping address. In the event we make a change to or cancel an order, we will attempt to notify you by contacting the e-mail and/or billing address/phone number provided at the time the order was made. We reserve the right to limit or prohibit orders that, in our sole judgment, appear to be placed by dealers, resellers or distrib- utors.

COPYRIGHT, TRADEMARK AND OTHER INTELLECTUAL PROPERTY PROTECTION

This Site as a whole, and all material on this Site, is protected by copyright and other intellectual property rights. See separate copy- right and trademark notice for further information.

SUBMISSIONS

You agree that any and all suggestions, designs, concepts, photographs, testimonials, and other items or materials (except for your personal information) disclosed or submitted to dbo.com through this Site or by other means ("Submissions") are neither confiden- tial nor proprietary to you. All submissions become DBO's property upon submission to dbo.com. By making a Submission to dbo.com, you assign to DBO all rights, title and interests, including copyrights, in the Submission. DBO has no obligation (i) to keep any Submission confidential; (ii) to pay you or anyone any compensation for any Submission or for using a Submission; or (iii) to re- spond to or acknowledge any Submission. You represent and warrant that no Submission you make will violate any right of any third party, including, but not limited to, copyright, trademark, patent, trade secret, privacy or other personal or proprietary right. By making a Submission, you agree that DBO has the right (but not the obligation) to copy, publish, distribute or use such Submission for any purpose, including, but not limited to, advertising, promotional, product development or other commercial purposes, with- out compensation to you or to any other person. You are and shall remain solely responsible for the content of any Submission you make.

LINKS

This Site may contain links to other websites. DBO is not responsible for the availability of, or any content or material contained in, or obtained through, any such sites. dbo.com does not, by linking to another site, or by making reference to any third-party informa- tion, products or services, endorse those sites or materials. Any questions or comments relating to any other site should be ad- dressed to the operator of those sites. No linking to this website is permitted without DBO's prior written permission.

PRODUCTS

The DBO products depicted on this Site are representative of the DBO collection. Not all DBO products are shown in this Site. The style, designs and colors of the DBO products shown in this Site may be changed without notice.

DISCLAIMER

Material in this Site may contain inaccuracies or typographical errors. DBO is not liable or responsible for any inaccuracies or errors, or for any loss or damage caused by or arising from any user's reliance on information obtained from or through this Site. It is your responsibility to evaluate the information and other content available through this Site. This Site and the information and materials contained in this Site are subject to change at any time, and from time to time, without prior or subsequent notice.

ERRORS, INACCURACIES, AND OMISSIONS

Occasionally there may be information on our Sites that contains typographical errors, inaccuracies, or omissions that may relate to product descriptions, pricing, promotions, offers, and availability. We reserve the right to correct any errors, inaccuracies or omis- sions and to change or update information or cancel orders if any information on the Sites is inaccurate at any time without prior notice (including after you have submitted your order).

COLORS

We have made every effort to display as accurately as possible the colors of our products that appear at the Sites. We cannot guar- antee that your computer monitor's display of any color will be accurate.

INDEMNIFICATION
You agree to defend, indemnify and hold Denver Beer and Oil. harmless from and against any and all claims, damages, costs and expenses, including attorneys' fees, arising from or related to your use of the Sites and/or your breach of any representation, warranty, or other provision of the Agreement.

DISPUTE RESOLUTION

Mindful of the high cost of litigation, not only in dollars but also in time and energy, both you and Lifted Research Group agree to the following dispute resolution procedure: In the event of any controversy, claim, action or dispute arising out of or related to any transaction conducted on the Sites, or the breach, enforcement, interpretation, or validity of this Agreement or any part of it ("Dis- pute"), the party asserting the Dispute shall first try in good faith to settle such Dispute by providing written notice to the other party (by first class or registered mail) describing the facts and circumstances (including any relevant documentation) of the Dispute and allowing the receiving party 30 days in which to respond to or settle the Dispute. Notice shall be sent (1) to Denver Beer and Oil ATTN:Legal, 418 West 84th Avenue, Thornton Colorado 80241, or (2) to you at: your last-used billing address or the billing and/or shipping address in your online profile. Both you and Denver Beer and Oil agree that this dispute resolution procedure is a condi- tion precedent which must be satisfied prior to initiating any litigation or filing any claim against the other party.

CHOICE OF LAW

This Agreement shall be construed in accordance with the laws of the State of Colorado, without regard to any conflict of law provi- sions. Any dispute arising under this Agreement shall be resolved exclusively by the state and/or federal courts of the State of Colorado, County of Adams. The waiver of any provision of the Agreement shall not be considered a waiver of any other provision or of DBO's right to require strict observance of each of the terms herein. If any provision of the Agreement is found to be unen- forceable or invalid for any reason, that provision shall be severable, and all other provisions shall remain in full force and effect. This Agreement constitutes the entire agreement between us relating to your use of the Sites.

TERMINATION

These terms are effective unless and until terminated by either you or Denver Beer and Oil. You may terminate this Agreement at any time. Denver Beer and Oil also may terminate this Agreement at any time without notice, and accordingly may deny you access to the Sites, if in our sole judgment you fail to comply with any term or provision of the Agreement. The obligations and liabilities of the parties incurred prior to the termination date shall survive the termination of this Agreement for all purposes.

NO WARRANTIES

This site and the contents of this site are provided on an "as is" and "as available" basis. DBO makes no representations or warran- ties of any kind, express or implied, including, but not limited to, warranties of title or freedom from malicious programs (such as vi- ruses, worms or trojan horses) or implied warranties of merchantability or fitness for a particular purpose, with respect to this site or its contents and expressly disclaims any representations and warranties. DBO does not represent or warrant that the information contained in this site is accurate, complete or up-to-date, that this site is free of defects or that any defects will be remedied. You agree, by using this site, that your use of this site is at your sole risk, that you assume full responsibility for all loss of use, loss of data and costs associated with all necessary servicing or repairs of any equipment and/or software that you use in connection with this site, and that DBO shall not be responsible or liable for any damages of any kind whatsoever arising out of, caused by or related to your use of this site. Where applicable law does not allow the exclusion of implied warranties, some or all of the foregoing disclaim- ers of warranty may not apply to you.

MISCELLANEOUS

If you are located in the United Kingdom, these Terms, and your use of this website shall be governed by the laws of England and any dispute will be resolved exclusively in the courts of England. Otherwise, these Terms, and your use of this website shall be gov- erned by the laws of Colorado and any dispute will be resolved exclusively in a court located in Colorado. English is the only lan- guage offered for the making or conclusion of any contract regarding this website.

© 2019 Denver Beer and Oil Denver Beer and Oil

418 West 84th Avenue Thornton, Colorado 80241